About Adrian Haddock

Over the past 13 years Adrian has established a reputation as one
of Asia Pacific’s principal trainers of Key Account Managers. He has
worked in the FMCG (Fast Moving Consumer Goods) Industry for over 28 years, gaining a wealth of knowledge and experience.

Previously Adrian was a successful Senior Executive with Australian Retailer Coles Myer. During his time at Coles, Adrian held management positions in Store Operations, and the Buying office. Adrian’s final role involved managing a team of Buyers across a large portfolio of categories.

In his role as consultant he has facilitated teams in over 40 countries tailoring sessions to meet a variety of differing business and cultural needs.

Prior to founding Kerrad Consulting, Adrian was an integral part of the Strategic Horizons Consulting business, which he sold in 2000 to global group WPP.

Adrian has been married for 25 years, has two teenage daughters and is based in Brisbane, Australia.