Training Services

Adrian conducts highly tailored, interactive sessions that develop the competencies of
leading Sales Executives through active group involvement in learning and practicing with
new ideas that can be applied by the participants on the job.

Below are listed some typical training session subjects and target job functions.

Typical training session subjects:

Negotiating with Retail Buyers
Strategic Account Planning
Understanding the Retailer
Managing Trade Funds
Customer Focused Selling
Sales Management
Category Management
Train the Trainer
Coaching for Results
Presentation Skills
Retail Industry Financials
Joint Business Planning
Strategic Level Negotiation
Trading Agreements

Typical target job functions :

Key Account Managers
Business Managers
Customer Marketing Managers
Sales Operations Managers
Area Managers
Territory Managers
Marketing Executives.

In developing and conducting training programs Adrian follows the McCathy & Kolb model relating to how people learn. In adopting this approach his style within training sessions will incorporate roles as motivator, teacher, facilitator, and coach.

Tailored Training Sessions

Adrian will typically tailor a training session around your needs rather than simply provide an “off the shelf” product. This will involve researching to understand your business, its objectives, challenges and targeted participants